Resources

Your numbers, made clear

Four calculators to steer your business. Instant results, plain-language explanations.

What every franc invested brings back.

Investment (FCFA)Revenue generated (FCFA)

Return on investment

The total value of a loyal customer.

Average order value (FCFA)Purchases per yearYears of loyalty

Customer lifetime value

What each new customer costs you.

Marketing spend (FCFA)New customers won

Customer acquisition cost

The rate at which you lose customers.

Customers at start of monthCustomers lost during the month

Monthly churn rate